Access to relevant, up-to-date member and industry information is critical to the success of associations and non-profits.
ARI has the research expertise and experience to design and interpret surveys that will meet the specific needs of its clients. Equally important to the project is a useful, readable presentation of the information obtained from survey respondents. ARI prides itself on delivering a report of the survey findings that not only includes a detailed written analysis of the survey results, but also contains graphs, graphic elements, and/or statistical tables to display the data.
Quantitative Research (Surveys)
Quantitative research conducted for associations typically fall into two basic groups: Opinion Surveys and Business Surveys.
To learn what association members/non-members want and need, associations conduct opinion surveys, such as:
- Member Needs/Satisfaction Assessments
- Meeting Evaluations
- Trade Show Evaluations
- Publication/Readership Surveys
- Marketing Surveys
- Educational Needs Assessments
To benchmark salaries, sales, or other financial markers, associations collect proprietary member company data. Examples of business surveys that ARI conducts are:
- Operating/Financial Surveys
- Benchmarking Surveys
- Compensation/Benefits Surveys and Salary Calculators
- Business Trend/Conditions Surveys
- Shipments/Sales Surveys
- Regulatory Compliance Surveys
- Focus Groups, including in-person and online bulletin board focus groups
- In-depth Telephone Interviews
Economic Studies & Industry Forecasts
- Econometric Forecasting Models
- Economic Analyses
- Industry Profiles